A billion dollar industry across Australia, pharmaceutical businesses can be both competitive and lucrative. Have a look at the numbers below:
According to a study made by the Australian Industry and Skills Committee, community pharmacies play a key role in both regional and remote areas as they provide access to healthcare services and pharmaceutical products that may be life-saving, in some cases. In the same study, in the period between 2018 – 2019, the community pharmacy sector produced revenue worth $18.4 billion and they employ a workforce of 41,400 pharmaceutical sales assistants.
And since we’re on the subject of statistics, it’s good to note that the average Australian visits their local pharmacist 18 times a year. However, considering the recent state of events with a global pandemic happening, the Australian Government has lined up strict public restrictions for getting medication. These restrictions may prohibit certain people who are immunocompromised or identified as high-risk for COVID-19 from getting their regular prescriptions filled.
Still, even with challenges in physically purchasing meds and pharmaceutical products at your local chemist, March 2020 saw an unprecedented rise in pharmaceutical sales with people lining up and stocking up on ibuprofen, paracetamol, cough and cold medications. Experts have forecasted that this upwards trend in Australians relying on community pharmacies for basic pharmaceutical needs will most likely still go on until well after 2025.
So, based on the above information, we’ve established that:
- Pharmacies are lucrative businesses that also extends as a way to help the public get full access to medication and pharmaceuticals
- Some people may not be able to physically visit their community pharmacy due to the ongoing COVID-19 pandemic
So, what’s one good solution to this public health dilemma?
Consider these scenarios: What happens if you’re in isolation or in an area with strict lockdown measures and can’t get medical essentials delivered to you? Or, let’s think further ahead – what about post-Covid? We still don’t know when this will all be over and what the world will be like when that comes. It would be best to always be confident that you will get the medication and pharmaceuticals you need regardless of what’s going on in the world.
That’s why a great solution to ensuring your pharmacy maximizes its market potential is to be easily accessible to clients – both near and far. A feasible way to do that is to partner with a reliable delivery app that will get your products and services straight to your customers.
Viteq is a great way to start streamlining your online delivery process. Our team puts a prime focus ensuring the safe delivery of your medical and pharmaceutical products straight to your customer’s doorstep.
Top 5 Reasons Why Your Pharmacy Benefits From A Delivery App
1: Provide high-level medical care and assistance.
Any establishment that offers medical and pharmaceutical services puts medical care and assistance as its top priority. After all, this is the main reason why people get into this type of business – to offer assistance when and where it’s needed.
If your pharmacy partners with an app that’s widely available in every phone and in every potential customer in your local area, patient care and assistance is instantly innovated.
By connecting with your clients directly, you have the ability to provide direct and personalized assistance such as providing drug reference materials, provide a way to consult with your clients remotely and other features that’s difficult to do without a reliable app to partner with.
2: Simple math: Australians need medicine + people spend almost 90% of their time on mobile apps = pharmaceutical delivery app
According to recent global statistics, people interact with mobile apps 90% of the time and only spend a low 11% of their time searching for information on website browsers. If we “marry” this information with the fact that it’s best for people to stay safe at home for the meantime, then partnering your pharmaceutical business with a medical delivery app takes you a step closer to your customers.
3: Getting real-time, honest customer feedback.
Having user data at your fingertips allows you to collect unbiased reviews from your customers. In general, this is what’s a great thing about apps. With a simple swipe or tap of a finger, your customers can tell you exactly what they think and feel about your services.
Like a double-edged sword, customer reviews can serve you in two ways:
- Positive reviews are a great way to market your pharmacy and your services. It can serve as a natural “word-of-mouth” tool that heralds what’s great about your business.
- Negative reviews also provide you with data that you can study to ensure that you are continuously improving how your business operates.
4: Real-time order tracking.
Purchasing essentials online come with a lot of benefits. And one of the benefits that customers love the most is the ability to track their packages in real time. Delivery apps like Smart Viteq offer real-time order tracking so that your customer will know when their order is out for delivery minute-to-minute.
In an operations perspective, it also allows you to keep track of the courier’s delivery time, and ensure that you are notified of any changes or delays in orders. Your customers will certainly find it impressive that you are on top of your customer service game should they ring up and enquire about the status of their orders.
5: A safe, innovative way to attract more paying customers.
Because mobile apps normally use multiple authentication systems, they are secure channels for almost any kind of transaction. From as simple as playing your favorite game to ordering medication, using apps have been proven safe and secure.
Smart Viteq itself offers a 2-way security system via QR code authentication:
- Once an order is placed by a customer via the Smart Viteq app, your pharmacy will generate a unique QR code that will be affixed to the parcel.
- Once the parcel arrives at the customer’s home or office, the customer scans the QR code. The pharmacy then receives an alert for incorrect scans.
The QR code scans to ensure that your pharmacy always keeps track of all parcels that arrive (or don’t arrive) at your customer’s address.
Partnering with a delivery app provider is a cost-effective way to innovate your pharmaceutical business. Since app development itself is expensive and tedious, being partners with an app provider is a more affordable choice that offers you and your customers the same benefits.
So, take your business to 2020 and beyond. Put your medical and pharmaceutical products in a reliable delivery app like Smart Viteq and reach out to potential customers in your community.
Have questions? Email us at firstname.lastname@example.org.